Personal Branding

for Physical therapists, by a physical therapist

Photographer posing for a photo at Matcha Magic in Bellevue.
Meet your seattle branding photographer

Hi, I'm Ling Ling!

I'm both a photographer and a hospital based PT. My superpower is making people feel at ease and cheering them on when the going gets tough. As a small biz owner, I know the many hats you juggle and understand the types of photos you need to look trustworthy for your patients. In an age where our attention spans are getting shorter, first impressions matter! You only get a second to hook someone so replace those boring stock photos with photos that represent YOU.

Book Online!

Let's increase your visibility and reach your marketing goals in 2026. Trustworthy photos for your website, social media and marketing materials starts here.

Before & After Photos of PT Website: Using Ambient + Natural Light in Clinic

Example #1: Before

Paige filled out a detailed questionnaire outlining her specific photography needs. Her homepage is clear and concise, immediately providing visitors with essential information. To further build patient trust, she would benefit from adding a professional photo of herself above the fold, so her face is the first thing visitors see when they land on her website.

Before: Homepage

1 / 3

Example #1: AFTER

I created a mock website using photos from our session to show how branding photos are trust building. From the moment someone lands on the homepage, they’re greeted with images of Paige's compassion alongside a brief bio. I used a combination of her clinic lighting and natural window light to create bright and welcoming photos that feel both professional and warm.

After: Homepage

1 / 3
01 / 15

See Paige's full mock website HERE

Before & After Photos of PT Website: Using Natural Light in a Rental Studio

Example #2: Before

Madisen is a pelvic floor physical therapist specializing in pregnant and postpartum moms. Her homepage photo of a pregnant mom clearly communicates who she serves.

To build more trust, she would benefit from a photo of herself interacting with a pregnant patient. Seeing her in action would create a stronger personal connection and help potential clients feel confident reaching out to her.

Before: Homepage

1 / 3

Example #2: AFTER

Here’s a mock website with branding images from our session together. Madisen rented a studio space, brought in her treatment tools and also a pregnant mom to model a treatment scenario. Together, we captured authentic photos of Madisen guiding, treating, and empowering her patient — giving potential clients a look at what it feels like to work with her.

After: Homepage

1 / 3
01 / 13

See Madisen's full mock website HERE

Before & After Photos of PT Website: Using Off Camera Flash in an in Home Clinic

Example #3: Before

Kinsey’s homepage features a strong mission statement highlighting her commitment to evidence-based care and her specialization in treating dancers and athletes. To further build patient trust, she could include a professional photo of herself, helping visitors immediately connect a face to her practice.

Before: Homepage

1 / 3

Example #3: AFTER

I created a mock website using images from our session to show how branding photography can elevate your business. Using off-camera flash allowed me to create flattering, consistent lighting throughout her clinic space. I wanted visitors to immediately feel Kinsey's impact, so I placed a powerful, full-width image above the fold of her helping a dancer through physical therapy.

After: Homepage

1 / 3
01 / 13

See Kinsey's full mock website HERE

2026 Branding & Headshot Process

Step 1: Book Your Date!


Book your session through online booking. Choose your date, pay your non-refundable $300 deposit and sign your contract all through my website here.

Small business owners smile while working at their home office.

Step 2: Location & Styling!


Let's brainstorm ALL the details! You'll receive a detailed questionnaire and have access to an online personal stylist. Together, we'll decide on a location, whether it be your clinic space or at an indoor studio, available for rent.

Posed portrait of women at home.

Step 3: Have A Great Session!


Please bring a friend to act as your patient! I'll take a mix of posed and candid shots from a variety of angles and distances. We'll fake laugh which I promise is the secret to a genuine smile. You'll see the photos along the way so you can provide feedback on what speaks to you.


Photos will be delivered within 3 weeks of our session. You'll be able to download all high-resolution digital images with print release.

Man and woman smiling while working on their laptops.

"I had the chance to work with Ling Ling for some long overdue professional photos and had the best experience! She was friendly, organized and easy to communicate with. I was especially impressed with how she was able to get great shots in my small office space and how she optimized the lighting that was available. I would 100% recommend working with Ling Ling."

Paige. Kirkland, WA.

2026 PT Branding Photography Pricing

Launch Package: $800


  • 45 minute session in one location, including headshots for 1-2 people
  • Location scouting, styling and planning support
  • 20 high resolution digital images with print release
  • Limited to weekdays between 9am-2pm

Growth Package: $1500


  • 1.5 hour session in one location, including headshots
  • Location scouting, styling and planning support
  • ALL high resolution digital images with print release (60+ images)
  • May - June 2026 Booking Special : Don't just get photos-see them in action. I'll design a mock website with your images and send a Loom video showing you exactly where to place them for maximum impact

Authority Package: $2500


  • 3 hour session in two locations (near each other), including headshots
  • Location scouting, styling and planning support
  • ALL high resolution digital images with print release (120+ images)
  • May - June 2026 Booking Special : Don't just get photos-see them in action. I'll design a mock website with your images and send a Loom video showing you exactly where to place them for maximum impact
Smiling headshot at a park in Seattle.
Pediatric feeding therapist headshot in Seattle.
Man smiling for a photo at a park in Kirkland.
Woman smiling for a photo in a field in Woodinville.
Woman posing for a photo with her stationary cards.
Woman smiling for photo at a park in Bellevue.
Man smiling for a photo.
Man crossing his arms and smiling for a photo.
Woman smiling for a photo at a brick studio in Seattle.
Woman smiling for a photo in a garden in Bellevue.
Woman smiling for a photo in front of a wood panel backdrop.
01 / 17
Photo of Seattle photographer Ling Ling.

Ling Ling is a Bellevue, Redmond and Seattle branding photographer. She serves businesses in Seattle and the Eastside suburbs of Redmond, Bellevue, Kirkland, Issaquah, Sammamish and Newcastle.